Think Orange Food Resilience Campaign

Think Orange LogoThink Orange is Winston-Salem’s community campaign to fight hunger



Why Orange?

Orange is the color for Hunger Action Month during September, and by extension, has become the symbolic color in the fight against hunger and food insecurity. Incorporating this eye-catching color into the name of the city’s campaign will further the goal of raising awareness of this issue within our community.    

Think Orange Food Facts

  • Winston-Salem ranks seventh on a national list of metropolitan statistical areas with the highest rate of food hardship.
  • Approximately 33,000 children enrolled in the local schools are eligible for free or reduced meals.
  • During July 2018, 52,912 individuals in Forsyth County received some form of food or nutrition assistance.

Campaign Overview

The Think Orange campaign originally encompassed nine major initiatives in conjunction with a number of community partners: 

  1. Expand participation in summer feeding programs.
  2. Explore starting a hot meals after-school program for children.
  3. Add a mid-week farmers market and promote use of SNAP cards at farmers markets.
  4. Expand participation in SNAP program.
  5. Create a food resources web site.
  6. Provide fresh food to H.O.P.E. recipients.
  7. Mayor's "lunch & learn" roundtable with Winston-Salem corporate leadership.
  8. Hold a childhood hunger summit to discuss a coordinated city- and county-wide effort to address the issue of childhood hunger in our community.
  9. Raise community awareness of hunger and food insecurity.

The Think Orange program continues to work on and grow objectives 1, 3, 4, 5, 6, and 9.

Ongoing Food Projects