How did the City determine who received a survey in the mail?

The City retained an outside firm, ETC Institute, to put together the sample size and come up with a random mailing list that would be representative of the City population by geographic area and other demographic factors.

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1. Why is the City surveying City residents?
2. What is in the survey?
3. What is the last time the City conducted a survey?
4. What will the City do with the results?
5. How many surveys were distributed?
6. How did the City determine who received a survey in the mail?
7. How will the City ensure that the results reflect the views of all City residents?
8. If the City wants the survey results to reflect the City population, why is it allowing voluntary participation?
9. Is the survey for voluntary participants the same as the surveys that were mailed?
10. Why do I have to provide such information as gender, race, income bracket, age, etc. on the survey?