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1. What is a streetscape?

A streetscape is defined as the visual elements of a street – the road itself, trees and other plantings, lighting, benches, bike racks, signage, public art pieces, crosswalks, etc. – that when combined give the street a character and feel. While building facades impact the overall appearance of the streetscape, they are not part of the streetscape itself.

2. Why is the streetscape important?

When combined in an intentional manner, the elements of streetscape can create an atmosphere that is inviting, safe, dynamic, and desirable to residents and visitors alike. Having a proper streetscape aids in creating a vibrant environment that encourages activity along the street, establishes a distinct brand for an area, and fosters economic development.

3. How is the streetscape different than the street?

A street is the transportation corridor used to move traffic through an area whether by car, bus, or bike. A streetscape is the combined elements that create the experience felt once an individual gets out of a car or off the bus and walks to a destination. These elements can provide visual and aesthetic appeal as well as a sense of safety and comfort.

4. How is this plan different from other plans completed for Downtown?

The City has undertaken numerous planning efforts within the Downtown that focused either on a particular area or a particular aspect of the streetscape. These plans range from landscaping plans along specific corridors and neighborhood design studies to transportation plans for the Downtown. However, a comprehensive planning effort that looked at the Downtown in its entirety has not been undertaken. This plan will fill this void by developing a vision and design standards for the entirety of Downtown.

5. How will this plan impact the Business 40 Improvements Project?

This master plan and the Business 40 improvements are two separate projects. That said, the recommendations of the Downtown Streetscape Master Plan will complement the Business 40 improvements. The changes to the Downtown interchanges and bridges create a unique opportunity to enhance the current streetscape, particularly with the proposed two-way street conversions and new Strollway bridge.